The Impact of Local Contexts on Commercial Names in the Private Sector in Algeria – A Socio-onomastic Approach –

The trade name is the means by which the mark can be obtained, in particular by the signs, the display and the writing on the packaging products. Choosing the name of the new business is the most important decision that can be made. The domain of names and their management are not only of scientific or cultural significance, but they are of utmost importance in societal development.

The dynamics of the semantics of names resides in the selective expression towards private companies and economic institutions, and because the degree of importance of the reference to these names in relation to the spatial and temporal continuity of the anonymous identity conveyed by proper names with their cultural, historical identity and linguistic dimensions are closely linked to the place and the surrounding environment. Because of the relationship of these to topographical designations, the spatial environment can be said to be about the relationship between places and the interaction of people through identity, history and language.

This project has led us to search for previous readings related to the subject in its descriptive aspect, and the writings on this subject have multiplied and varied according to the tendencies of the researchers in which they find importance, according to the specialty and the premises of research. Perhaps one of the readings of which we have chosen to present a small part, which is related to the commercial name in Algeria, so that we know, a small part, on the naming system of companies and commercial establishments, especially in the private sector.
Among these studies, a subject on "Algerian brands: between the conceived identity and the perceived image".

This study aimed to analyze the capacity of the Algerian institutions Condor, ENIE and Iris to build a conscious mental image of their brands with the Algerian customer. , by their ability to build a strong identity of the latter with its collaborators and to transform it into a mental image perceived by its customers, according to the real and rational aspects as well as the immaterial and emotional aspects as fundamental components of the identity and brand image.

And another article on the same subject on "the contribution of technological innovation in improving the perceived image of the brand". This study aimed to determine to what extent ENIE's technological innovation contributes to improving the perceived image of the brand among the Algerian consumer.

The research also led us to review a Master’s thesis on Legal Regulation of Well-Known Trade Names in UAE Law and Comparative Laws, Faculty of Law, University of Sharjah.

When this research deals with the legal regulation of well-known trade names in the law of the United Arab Emirates and the comparative laws of some other Arab countries such as Egypt, Jordan and Bahrain, and an indication of the criteria that can be used to distinguish general trade name and well-known trade name.

After that, he addressed the issue of legal protection of well-known trade names in international agreements and in UAE law and comparative laws. Civil protection in terms of trade name in general and known trade name, which gives the owner of the notorious name the confidence to extend his investment throughout the country and guarantee the right of the known trade name, noting that in all laws.

Through another study on "The new names of companies and products in reality", the researcher tried to understand some of the choices that take place at the level of investors. Faced with the richness of the Algerian market, especially since its opening to the world market economy, how to face it in a competitive socio-economic framework and prove its existence by its names? The end of the research was the impact of the Algerian linguistic situation on the names of companies and their products, and the respect of the official status of languages in the choice of the name, and the impact of company names on the situation Algerian economy and international products.
Therefore, this research is an attempt to track a set of names of commercial institutions and private sector companies in Algeria, based on the database obtained from the Ministry of Commerce (National Center of Commercial Registry) , to understand certain forms of the reference interpretation of these names, and to try to discover the regularities which govern the Algerian audio scene, and the structuring elements of the Algerian imagination in the circulation of the names of commercial institutions and companies. With an explanation of the existence of a break or continuity in.